Cristina González

She/Her/Ella

Cristina, co-founder and senior vice-president, is a political strategist, organizer, and all-around rabble-rouser. Her foray into politics started abruptly in 2013 when she had an identity crisis on her 30th birthday, decided she was done working in television production, and started volunteering for then-candidate Bill de Blasio. Knocking on doors in public housing in Harlem and later working in the Mayor’s Office made her quickly realize that if government can be used to impoverish, to segregate, and to malign, then it can be inversely used to provide, to uplift, and to unite. She spent years working to elect people who believed the same, including New York Public Advocate Jumaane Williams, New York Assembly Member Jessica Gonzalez-Rojas, candidates for New York City Council Amanda Farias and Rodrigo Camarena, Janos Marton for Manhattan District Attorney, and Zephyr Teachout for Attorney General, where she eventually met Adwell co-founder Cayce McCabe.

Cristina grew up in a Puerto Rican household in a small town in Central New York, of all places. Politics was a topic that was strictly off-limits, so it came as a surprise to everyone, including Cristina, when she made it her career. After years of working on campaigns, she started making ads in 2021, merging politics and her long-lost television career. While the many years of experience working in politics are useful in creating ads, she believes it’s the years of lived experience– as a woman of color, a latina raised by a single mom, as a person who has been evicted, as someone failed by a broken system– that truly make her an effective communicator and storyteller for political candidates and causes. These combined attributes have been put to good use on several campaigns in the last year, including Maxwell Alejandro Frost for Congress, Jasmine Crockett for Congress, Pat Ryan for Congress, Jena Griswold’s reelection, and Luke Warford’s campaign for Texas Railroad Commission, the last of which earned her a Bronze Pollie Award for her work on the Spanish-language ad “Rateros”.

Cristina lives on Staten Island with her partner and two cats, and enjoys cooking, gardening, boxing, and causing trouble.